This is my site
Write for the Skim
This is my site Written by Byron Alley on June 4, 2010 – 2:20 pm

Most of what I write these days is marketing via email and the web, so I focus a lot-lot-lot on skimmability. What I try to do is find ways to make words stand out that will get someone who’s skimming to want to re-read the paragraph word by word, or at least ensure skimmers get [...]

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