Best Business Books
It’s not worth reading bad books, but good, concise business books can be worth thousands of times the price of the book. Here are the books I’ve found to be worth thousands of dollars. My list is for entrepreneurs, although they can be useful for anyone in business.
Marketing
- Guerilla Marketing - How to spend the least money on marketing for the greatest effect!
- Popcorn Report - Surf the true trends
- Purple Cow - The most important modern concept in marketing: making your product itself your marketing focus.
Working Effectively
- The Seven Habits of Highly Successful People - Doing the right thing, right
- Getting Things Done: The Art of Stress-Free Productivity
- ’nuff said! This book and Allen’s methods are legendary for a good reason.
Building a Company
- The E-Myth Revisited - How to be an entrepreneur, not your own employee
- Built to Last - What makes great companies great
- In Search of Excellence - Awesome, kind of “Built to Last” of the 80’s
- Bulldog: Spirit of the New Entrepreneur - Great pep-talk and getting-through-it book
- One Up on Wall Street - Investment book with sound business advice
Negotiating
- Getting to Yes - The negociation bible: negotiating in business and life through win-win
- The Only Negociating Guide You’ll Ever Need - Well, not exactly. Read after Getting to Yes.