One of the reasons that startups are often able to innovate in ways that larger companies can’t, is because they can cut a smaller feedback loop.  Large companies often take too long from noticing a problem to fixing it.  And part of the problem is that when five people are using your software and they [...]

It’s easy for an entrepreneur with a small business to feel dwarfed by the marketing power of big business – companies that can afford to spend a million or more on changes to their image. Can you build an brand for less?
Yes.
Take logos. Seth Godin points out that logos are just placeholders and that [...]