Category: Marketing

Stealing Ideas Is Entrepreneurial Art

There’s a myth in business that the “first mover” in a new product category always has the advantage. While being first has its advantages, the myth isn’t always true–and here are some counter-examples: Google came along and took over the…

When Consumers Are Not Clients

It’s an especially good point that there’s a difference between the consumers of these media products and the clients of the media companies. This isn’t really new, though. What’s really happened is that as each new medium has become mainstream, it’s become a medium for sales as well as communicating news.

Behavioural Advertising – The Right Way

The FTC has been “up in Google’s grill” with privacy concerns about behavioural advertising ever since Google decided to acquire DoubleClick. Google’s Nicole Wong has been trying hard to defend Google’s online advertising practices. The bottom line is that right…