The coffee shop test is my way of evaluating a new technology with one simple question: Could I use this device at a coffee shop? That is: as a normal social person, would I use it at a coffee shop…
Category: Marketing
Popcorn’s Trendspotting: Updated
Back in the 90’s Faith Popcorn wrote The Popcorn Report, a best-selling business book on popular trends, where she made a strong distinction between mere passing fads and longer-lasting societal trends. Her analysis was so effective that even today you can see that…
When you’re asked to work “for the exposure”
Getting asked to do gigs for free? It’s a very common thing for artists and generally any skilled professional. I’ve learned to take advantage of these requests rather than let them take advantage of me, mostly by two general approaches I’ll…