Category: Marketing

Stealing Ideas Is Entrepreneurial Art

There’s a myth in business that the “first mover” in a new product category always has the advantage. While being first has its advantages, the myth isn’t always true–and here are some counter-examples: Google came along and took over the…

When Consumers Are Not Clients

It’s an especially good point that there’s a difference between the consumers of these media products and the clients of the media companies. This isn’t really new, though. What’s really happened is that as each new medium has become mainstream, it’s become a medium for sales as well as communicating news.