The FTC has been “up in Google’s grill” with privacy concerns about behavioural advertising ever since Google decided to acquire DoubleClick. Google’s Nicole Wong has been trying hard to defend Google’s online advertising practices. The bottom line is that right…
Category: Marketing
Budget Brand Building
It’s easy for an entrepreneur with a small business to feel dwarfed by the marketing power of big business – companies that can afford to spend a million or more on changes to their image. Can you build an brand…