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Marketing, Product Design, Technology, Usability

The Coffee Shop Test and VR

by Byron Alley • February 25, 2020 • 0 Comments

The coffee shop test is my way of evaluating a new technology with one simple question: Could I use this device at a coffee shop? That is: as a normal social person, would I use it at a coffee shop…

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Marketing, People

Popcorn’s Trendspotting: Updated

by Byron Alley • October 25, 2015 • 3 Comments

Back in the 90’s Faith Popcorn wrote The Popcorn Report, a best-selling business book on popular trends, where she made a strong distinction between mere passing fads and longer-lasting societal trends. Her analysis was so effective that even today you can see that…

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International Business

Getting the Black Swan Wrong in Russia

by Byron Alley • October 24, 2015 • 4 Comments

CNBC’s article on the “three black swans” [1] that Russia’s banks are apparently facing is a perfect example of getting the entire black swan concept wrong. Herman Gref is quoted as saying that Sherbank is facing “not one Black Swan but…

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Entrepreneurship, Marketing

When you’re asked to work “for the exposure”

by Byron Alley • July 15, 2015 • 2 Comments

Getting asked to do gigs for free? It’s a very common thing for artists and generally any skilled professional. I’ve learned to take advantage of these requests rather than let them take advantage of me, mostly by two general approaches I’ll…

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Product Design

How Asana Could Work Offline

by Byron Alley • May 27, 2015 • 2 Comments

I’ve become a big fan of Asana in the last few months, going from a casual user with a small group to incorporating more people. I call it “Facebook for getting s**t done.” Still it has one major flaw, which…

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Business 101, Productivity and Getting Things Done

How to Write (When You Don’t Wanna): 8 Tips

by Byron Alley • May 12, 2013 • 6 Comments

The best fundamental advice I got about writing was from my dad: “Just write something.” He explained that the hardest part of writing was going from nothing to something. Once you have something on the page, it becomes easier and…

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Marketing, Product Design, Technology, Usability

The Coffee Shop Test and VR

by Byron Alley • February 25, 2020

The coffee shop test is my way of evaluating a new technology with one simple question: Could I use this device at a coffee shop? That is: as a normal social person, would I use it at a coffee shop…

Read more →

Marketing, People

Popcorn’s Trendspotting: Updated

by Byron Alley • October 25, 2015

Back in the 90’s Faith Popcorn wrote The Popcorn Report, a best-selling business book on popular trends, where she made a strong distinction between mere passing fads and longer-lasting societal trends. Her analysis was so effective that even today you can see that…

Read more →

Recent Posts

  • The Coffee Shop Test and VR
  • Popcorn’s Trendspotting: Updated
  • Getting the Black Swan Wrong in Russia
  • When you’re asked to work “for the exposure”
  • How Asana Could Work Offline

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