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Archive for the ‘Marketing’ Category

Brilliant Pub Marketing

Icon Written by Byron Alley on September 16, 2011 – 4:17 pm

Seen outside the Highlander pub in Ottawa:

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Stealing Ideas Is Entrepreneurial Art

Icon Written by Byron Alley on April 7, 2011 – 9:09 am

There’s a myth in business that the [...]



When Consumers Are Not Clients

Icon Written by Byron Alley on July 22, 2009 – 1:20 pm

It’s an especially good point that there’s a difference between the consumers of these media products and the clients of the media companies. This isn’t really new, though. What’s really happened is that as each new medium has become mainstream, it’s become a medium for sales as well as communicating news.

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