Written by Byron Alley on July 22, 2009 – 1:20 pm
It’s an especially good point that there’s a difference between the consumers of these media products and the clients of the media companies. This isn’t really new, though. What’s really happened is that as each new medium has become mainstream, it’s become a medium for sales as well as communicating news.
Written by Byron Alley on June 18, 2009 – 6:37 pm
The FTC has been “up in Google’s grill” with privacy concerns about behavioural advertising ever since Google decided to acquire DoubleClick. Google’s Nicole Wong has been trying hard to defend Google’s online advertising practices.
The bottom line is that right now, everyone’s right. The privacy advocates are right to be concerned when a large company learns [...]
Written by Byron Alley on June 7, 2007 – 4:47 pm
It’s easy for an entrepreneur with a small business to feel dwarfed by the marketing power of big business – companies that can afford to spend a million or more on changes to their image. Can you build an brand for less?
Yes.
Take logos. Seth Godin points out that logos are just placeholders and that [...]